Spence builds it. Fernando ships it.
You go live in minutes.
Spence is the human running the company. Fernando is the AI running the product. Together they’re the face of MinuteLaunch — narrating every video, demo, and launch from 2026 forward.
Two roles. One motion.
Spence narrates and makes the call. Fernando demonstrates and runs the build. The human leads; the AI ships. That’s the rhythm.
Spence
Founder · narrator · the human in the duo
- Hosts the live show and the podcast
- Narrates the sales videos and walkthroughs
- Writes the newsletter to 40k+ readers (in his own voice)
- Takes the free calls with prospects
- Makes the strategic calls — when to build, when to scope, when to say no
Fernando
AI · operator · the product face
- Greets every new MinuteLaunch user the second they log in
- Builds, drafts, and ships pages directly through the product
- Demonstrates live on the show — he’s the one running the screen
- Adapts every Drop into channel-tuned posts and emails
- Tells you when something can’t be done at your tier — no hand-waving
The duo shows up everywhere we do.
The pairing isn’t a marketing gimmick. It’s the actual GTM motion. Spence is on camera; Fernando is on screen. Spence sends the email; Fernando wrote the draft. Both names. Always.
Live With Spence and Fernando
The weekly livestream. Spence hosts, Fernando demonstrates. Builds, breakdowns, and the occasional debug session.
YouTube · weeklySales walkthroughs
Spence narrates the pitch. Fernando appears on screen showing the product actually working. No mockups, no slides — real builds.
YouTube · on demandProduct email
“Fernando here — your draft is ready.” Every product notification from MinuteLaunch is signed and voiced by Fernando.
Inbox · on triggerSpencer Forman newsletter
Spence’s own voice, weekly, to 40k+ readers. Fernando contributes — he never narrates. The newsletter is the human layer.
Email · weeklyX / Twitter — split duo
Spence posts industry takes and personal milestones. Fernando posts product wins and demos. Two accounts, one POV.
Daily · splitThe B2B framing. Spence as the founder, WPLaunchify as the agency, Fernando referenced when the product is the story.
WeeklyPodcast
The audio version of the live show. Spence’s interviews and Fernando’s product corners, packaged for listening.
Audio · weeklySales decks
Spence delivers. Fernando appears in the screenshots — every “here’s the product working” slide has him in it.
On every pitchWhat it sounds like inside the product.
Fernando lives in the MinuteLaunch software. Here’s how a real session reads: short, direct, name the next step, ship the link.
Need a pricing page for the new tier launch — three plans, recommended tier should pop.
Claro, jefe. Three tiers, middle one emphasized. Want me to use the existing card pattern from the homepage, or design something new for this launch?
Use the homepage pattern. Save it as a draft.
Done. Preview is at minutelaunch.com/?page_id=5421&preview=true. Tell me what to change.
Three sites. One operation.
MinuteLaunch is the product. WPLaunchify is the agency that owns it. spencerforman.com is the human at the top. Pick the door that fits.
WPLaunchify
Need it built for you? Concierge services, custom development, three tiers from Hourly to VIP. Spence and the AI team do the heavy lifting.
wplaunchify.com → The PersonSpencer Forman
Researching the human behind it all? 20+ years in WordPress, 40k+ on the newsletter, and a habit of saying yes to advisory calls.
spencerforman.com → The ProductMinuteLaunch
Want to launch this week? Pre-configured platform with community, courses, checkout, email, and AI. Fernando greets you on day one.
minutelaunch.com →Ready to meet the duo in production?
Open MinuteLaunch and Fernando greets you. Book a call and Spence picks up. Either way, you’re in good hands.