$199/mo = ~$2400/year (this is 24x more than MinuteLaunch!)* (except for SMTP which is about $20/mo)
Ask them how complex it is to operate for:
themselves
their team
Be clear that you will KEEP the old processes UNTIL the new ones are in place…
One Time or Subscription Revenue?
If their livelihood is recurring, then any CHURN could be expensive. ie: x 12 = annual. So for example: 97/mo x 12 = $1164/year x 10 = 11,640 (real money if those folks churn!)
How do we do this?
Keep services running (Separate Money from Marketing Automation)
Money continues to charge at service, while you “incentivize” folks to add their payment info to the new site? (lemonade stand)
Focus on words that emphasize the COOL, NEW, IMPROVED and FOMO (Fear of missing out). “Hey to make sure you can get your cool new stuff at the new site, please double check (click) your credit card and other info are accurate”
(COLD RAW DEAD FISH) VS. “sushi!!!”
Outside Services Already? Or just WP?
Ownership and Control and SaaS Founder “Madness!!”
EXTERNALITIES = VULNERABILITIES
Instead… one can OWN AND CONTROL your own destiny, clients, operations, income and more (only two things you can’t)
Payment Gateway (Stripe or whatever)
SMTP/SMS delivery partner (dozens you can use)
technical nonsense with SaaS service…
How Big Is Your List?
ZERO = LET’S GO!!!!
BIG LIST = LET’S MOVE THE FOLKS, MAYBE KEEP THE MONEY (TEMP)
SOMEWHERE IN BETWEEN = LET’S COORDINATE
One time invite
form or sale of product (Free or paid, either works) Free/Tripwire
TRACK THE DIFFERENCE ON MIGRATIONS FROM OLD TO NEW
One list sees folks on old system, new list tracks those same folks as they come over
this is so you can change your incentive messages
Have Ideas You Can’t Get Done Now?
Frankenstein
Shiny Ball
Cost of outside service or WORDPRESS “platform” plugins
getting rid of MORE = SUCCESS, OWNERSHIP… CALM……(Marie Kondo)
Cost Comparison Of Infrastructure (Minute Launch vs. Elsewhere)
Minute Launch = $97/mo …THAT’S IT!!!
unlimited use of the software, unlimited email to spence, ONE hosted site (could be the sandbox or model)
PERSONAL SERVICE IS YOUR BUSINESS!!!!!!
PRODUCTIZING THE SYSTEM = EFFICIENCY (IKEA)
FOCUS ON ONLY WORKING FOR $$$$$ NOT FOR FREE!!!!
Platforms = $thousands a year in time and money vs. $470 or $970
