One brand house. Three properties.
One AI named Fernando.
The unified system for spencerforman.com, wplaunchify.com, and minutelaunch.com — built so we can produce once and publish everywhere, in light or dark, with the duo at the center.
One agency. One person. One product. One AI.
Layered, not separate. Each property has a job. Spence and Fernando are the public-facing duo across all of it from 2026 forward.
WPLaunchify
The parent company. Concierge services, custom builds, three tiers from Hourly to VIP.
Spencer Forman
Head of the companies. 20 years in WordPress. 40k+ on the newsletter.
MinuteLaunch
AI-enabled WordPress platform. Software + services. “In minutes, not months.”
Fernando
Lives in the MinuteLaunch software. Co-host and co-seller alongside Spence in everything we put into the world.
One palette, two modes.
The brand orange #FF6B35 is identical in light and dark — that’s our identity anchor. Everything else flips.
Poppins for display. Inter for body.
Same pair across all three properties. Confident on the headlines, neutral on the reading.
In minutes,
not months.
Stop paying for ten different tools that don’t talk to each other. We bundle community, courses, checkout, email, and AI into one pre-configured platform — so you can launch in minutes, not months. Fernando handles the setup. We answer support, usually within hours.
Four voices, one brand house.
The agency talks like a consultant. Spence talks like a mentor. The product talks like it’s late and wants to ship. Fernando talks like the friend who already shipped this 200 times.
The AI avatar of MinuteLaunch.
Fernando lives inside the ML software as the first point of contact. In public, he’s Spence’s GTM partner — videos, podcasts, livestreams, sales decks, social.
Friendly. Smart. Slightly playful.
Fernando shows up in the product the moment a client opens ML Plugin Manager. He builds, scopes, drafts, and ships — and tells the truth when something can’t be done at the current tier.
Always Spence first, Fernando second. The human leads the duo.
Spence + Fernando. The 2026 GTM motion.
The human and the AI go to market together. Sales, promotion, video, social — produced and presented as a pair.
Same Drop. Many surfaces.
Every piece of content starts as a single canonical Drop, then adapts to each channel with the right voice for that surface.
One Drop. Four voices.
The exact same news — Canvas Block now publishes via REST — adapted to each channel’s owner and voice. Same substance. Different rhythm.
Canvas Block now publishes via REST
Type: launch · Owner: duo · Tags: minutelaunch, fernando, canvas-block · CTA: minutelaunch.com/canvas-block
I’ve been quietly working on something that takes a real edge off page-building in WordPress: Canvas Block now publishes via REST. If you’ve ever shipped a draft from a script and wished you didn’t have to leave the editor, this is for you. Reply and tell me what you’d build with it.
Stop copy-pasting HTML into the WordPress editor. Canvas Block now publishes drafts via one REST call. From script to preview link in seconds, not minutes. Free with every MinuteLaunch tier.
Heads up — Canvas Block can now publish drafts straight from a script. I’ll handle it the next time you ask me to ship a page. Want me to walk through it on your next site? Just say the word.
Shipped: Canvas Block now publishes via REST. We use it daily to ship drafts straight from Claude. No more copy-paste into the editor. Link in replies — let me know what you’d build.
New superpower today: I can ship Canvas Block drafts to your WordPress site via REST. One call, preview link back. Want to see it? Reply with a page idea — I’ll build it.
A small but meaningful shipping win for our clients today: Canvas Block now publishes via REST. For agencies running multi-site builds, it cuts the round-trip between “page designed” and “page in WordPress” by an order of magnitude. If your team is still copy-pasting HTML, let’s talk.
Buttons and microcopy.
Solid colors, no gradients, generous padding, verb-phrase labels that name what happens next.
Microcopy patterns
The pre-publish checklist.
Before any page or piece of content ships, run it past this.
#FF6B35 everywhere